The Rise is a rider-owned bike company focused on promoting the fun aspect of living life to the fullest through bike riding. At The Rise, the guys you see in the videos and at events are the same guys that run the business. It all started 10 years ago, with nothing but motivation to leave a positive impact in the biking community.

Our mission is to bring people together and encourage them to accomplish their goals in a friendly environment. The Rise always has, and always will be a people’s community aiming to keep the younger and older generation motivated to get out there and have a good time!